For the last decade of my profession, I have been a passionate Customer Relationship Management (CRM) Advocate, Evangelist, Consultant and Trainer. And I am presently leading my company’s global CRM implementation journey. While being employed by Microsoft, Avanade/ Accenture and also as an independent Consultant during my stint as an entrepreneur, I have had the privilege of working with more than 100 organisations across Asia to bring about their customer-centric initiatives.
I am also fulfilling my dream of writing a book on CRM. The book will infuse both my passion for cooking and CRM The Asian CRM Cookbook to be launched, will have recipes on how businesses can delight their cust...