Developing and executing marketing strategies to drive customer acquisition, retention and revenue growth while increasing awareness for Gazelle, a new consumer brand defining the category of electronics trade-in. Managed key marketing functions including media planning, measurement, social media, campaign/creative development and event marketing. Key successes include:
鈥� Built a cohesive team of both internal resources as well as external agency partners. Coached and mentored a high-performing team that consistently delivered against its performance goals.
鈥� Quickly scaled DRTV as a cost effective channel for growing customer acquisition. Rapidly tested messaging a...
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