Having graduated in Product and Visual Design, Cassiano has founded a digital agency back in the day and sold it before turning into a squared corporate youngster. For the past 15 years he has been acting as Art/Creative Director in Sao Paulo, Los Angeles and San Francisco working for brands such as Ford Motors, Unilever, Cisco Systems, Playstation3, IBM, Levis, Motorola, Yahoo!, LG Mobile, Terra Networks, Dove, Schweppes (Coke), MasterCard, Google, J&J and Pepsico.