Digital marketing specialist with 15 years experience :
• Digital marketing and Audience development : paid/owned/ earned media, SEO, media partnerships, content, product marketing
• Digital media strategy : display, search, social, mobile, video, programmatic
• Digital media consultancy : media audits, campaigns process, media agency contract reviews and pitch consultancy, programmatic buys and technical costs reviews (cost benchmarks and costs structure for better transparency)
• Vendor selection : campaigns management tools, web analytics tools, annual deals with media sales houses