Personal Information
Organization / Workplace
Sydney Area, Australia Australia
Occupation
Catherine Anderson - Insight Specialist
Industry
Advertising / Marketing / PR
About
Catherine is a practicing QPMR (Qualified Practicing Market Researcher - the research industry accreditation) market researcher with more than 15 years' experience in both qualitative and quantitative research techniques.
She has been a member of the Inside Story team since 2001 and has a special interest in helping companies manage their corporate reputations, stakeholder research and corporate social responsibility. She has been studying reputations for more than 13 years and helped build up a database of reputation norms.
Catherine has a passion for emerging trends and technology, all the above frequently intertwining. Website usability is a key topic which has been a part of Catheri...
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