A commercially driven Digital Marketing Manager, experienced in managing multiple channels and influencing key company decisions through data and insight. Responsible for supporting Paid Search, SEO, Display, Affiliate, Email and Social teams and creating digital marketing plans in excess of c£15m to support Omni-channel retailer Phones 4u. Conscientious and competitive by nature and always goes the extra mile. Key achievements include;
✔ 36% reduction in overall cost per acquisition (CPA), while increasing return on investment (ROI) by 70% through the use of attribution technology (Phones 4u).
✔ Project lead for the execution of international website expansion into Ireland res...