Seasoned digital leader, strategist and design thinker with almost 20 years of working with digital transformation in the intersection of business, marketing and tech – from global enterprises to disruptive startups in both Sweden and UK. My background includes both consulting and agency roles as well as line management and procurement support. I'm also a regular speaker and teacher on digital-, brand- and marketing related topics.
Throughout the years I’ve gained a thorough experience driving innovation and leading teams, projects, strategy processes and developing concepts and user experiences with the aim to drive change and reshape business models, fueled by digital disruption, on-/o.