Christopher Erb
Personal Information
Organization / Workplace
Orlando, Florida United States
Occupation
Senior Director
Industry
Technology / Software / Internet
About
As Vice President of Brand Marketing for EA SPORTS, Christopher Erb is responsible for driving strategy and marketing for the EA SPORTS brand. Christopher oversees a cross-functional team that focuses on consumer marketing, licensing, brand identity, consumer engagement, and brand partnerships. In addition, his team is responsible for partnership activation across franchises within the EA SPORTS label including Madden NFL, FIFA, Tiger Woods PGA Tour, NHL, NBA, NCAA, SSX, and Fight Night.
His leadership within the entertainment industry has revolutionized the way EA SPORTS markets to their consumers. He pioneered applying the theatrical model of partnership and collaboration to video g...
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