I am a customer relationship and engagement marketing champion who successfully delivers positive ROI. I have spent the most recent 16 years focusing on CRM, specifically: strategy; direct marketing; database marketing; e-marketing; customer programs; loyalty/reward acquisition, engagement and retention; multi-channel communications. Lifecycle communications, including employing customer preferences, has been catalytic in realizing successful campaigns and programs. My extensive experience in marketing research; market, competitor, and consumer analysis, as well as data analytics have all contributed to my success. I exhibit strong leadership capabilities and thrive on cross functional c...
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