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London, United Kingdom United Kingdom

Earnest MD, plus Board Member and Exec Council Member at Business Marketing Collective (BMC)

Advertising / Marketing / PR

A business-to-business marketing specialist, with over 15 years in the industry. I've worked with companies as large as Google, Fujitsu, Oracle, BT and IBM, to some fascinating start ups that have frequently gone onto great things. It's a complex market, but I continue to love the challenge of bringing clarity and impact to how organisations in this space communicate to and engage with their audiences. I'm championing the use of behavioural economics in B2B - which is an ongoing battle.