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São Paulo Area, Brazil Brazil

Autor dos livros O Mercado do Luxo no Brasil, editora Seoman e The Luxury Market in Brazil, pela editora Palgrave

Having worked in Sao Paulo, Rio de Janeiro and London, I noticed some years ago that the world of luxury brand management, luxury goods marketing and sales was the world that I want to be working in. Besides my working activities I have therefore spent the last years in specializing in this area, studying, traveling, attending courses and reading on the subject. All this to prepare myself to in due course work in luxury brand management and marketing. I believe that Luxury Brands are the example on how successful marketing and branding can truly add value for producers, marketeers and consumers and are a true sign of our times. Luxury Brands sell a dream to consumers and make people feel ...