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Branding has become a catch-all for a wide range of services from marketing to management consulting.  The traditional original packaging view of branding still prevails. The management of visual manifestations of the brand remains a core industry activity.  Esoteric arguments about design nuances - typography, symbol, colour and message are still the subject of intensive argument among professionals. 
For some, branding development is still about creating and selling brand identities more as a sacred artform, with apparent mystical powers rather than a key business strategy.

As a brand consultancy, our function is to ensure our clients will gain commercial advantage through relevant de...

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