Personal Information
Organization / Workplace
Toronto, Canada Area Canada
Occupation
VP Strategy at Initiative
Industry
Advertising / Marketing / PR
Website
About
One part creative, one part strategy.
I love the challenge of solving complex problems using the principles of design thinking, marketing strategy and consumer behaviour.
After over a decade in the world of marketing, the pursuit of ideas that work is what continues to inspire me. It's something that brings me considerable joy. And when done right it brings the teams I work with and the clients we partner with joy too.
Specialties: Working with and building high-performance teams to create integrated campaigns that often include: interactive, social, e-commerce, CRM, consumer promotions and experiential.
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