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I'm an ideas man! 
Essentially I develop concepts and innovations for all fields of design so I'm always on the look out for gaps in the market or the need for improvement on the existing.

I started out as a trainee in the design and pre-press wing of a large scale label and packaging company, servicing FMCG clients such as Unilever and Coke. From there I have broadened my scope to all things design related over the last 15 years, applying my open minded but commercially focused approach to product design, user interface, web, exhibition, branding and packaging.

My philosophy on design...

Design is a process of creating empathy with the user's/consumer's situation and using this to dri...

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