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Enschede Area, Netherlands Netherlands

Assistant Professor Digital Marketing

Education

I am intensely interested in Marketing in digital environments. My current research and teaching focuses on topics like: How technology shapes customer behavior and marketing practice, what is the role of social media as marketing tools and how marketers can better innovate in the new digital and multidimensional marketplace. I am also increasingly interested in the impact of the Internet of Things and Neuromarketing on the future marketing practice, as new sources of Big Data. My objective: to contribute with research knowledge not only interesting for academia but also relevant for the field.