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Are you looking to improve your business?

Three questions you should to ask:
What are we trying to improve?
What changes can we make that will result in improvement?
How will we know if there is an improvement?

While all changes do not lead to improvement, all improvement requires change.
The ability to develop, test, implement and measure changes is essential for any business that wants to continuously improve.

I believe data science is a key component to any change initiative
It can be used as follows:

1	Transparency: exposing patterns and insights
2	Experimentation: exposing variability and measuring change
3	Segmentation: allows for right sized customised actions
4	Decision Making...

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