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Marketing strategy drives consumer based brand equity management. In turn CBBE informs promotional activity and communication. True for any company! With the customer insights that are informing brand equity how do marketers communicate to customers/users that use many forms of media at any given time? How do marketers stay relevant to the customer/user and still build upon the equity they have been building? – They use relevant and compelling media channels…. My passion is to integrate the customer focus of marketers with media products and deliver innovative communication products that fill the needs of all role players

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