Personal Information
Organization / Workplace
Seoul, Korea Korea, South
Occupation
Research Director
Industry
Advertising / Marketing / PR
About
I had started my career as a Planner in Plansahead (located Korea to build up strategic planning)
then, Moved into Research International which has been merged by TNS.
After I had created a company which called 'Why & How' (5 years of working for Automotive and other
Industries' trend research)
After moved to 'Gallup Korea'
and finally working in 'Macromill embrain'
I would say my expertise is
1. Trend Understanding & Qualitative Research for making NPD, NCD
: Mainly had done lots of research to understand other countries
such as Korea, China, USA and Western Europe 5 countries, India
2. Automotive Product Test
: Had done more than 5 automotive product clinics in each countr...
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