Here's a weird marketing question. How do people make their buying choices?
Most of us think that we THINK our choices...but we don't. Surprisingly, people's buying choices are actually based on their FEELINGS. This means simply that when your customers go to BUY something, they¡¯re really looking to become EMOTIONALLY attached to that something.
Don't believe me? Tell a Harley rider that Hondas are more dependable motorcycles and see what happens.
But here's why that's important to you...
If you're marketing your business by touting all the great THINGS you can do, you're actually going about it in completely the wrong direction. You¡¯re wasting time and money trying to CONVINCE peo...
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