Daniela has extensive experience in digital marketing focused on business results. She has participated in the conceptualisation and implementation of current digital strategies for brands such as Alsea (P.F. Chang’s, The Cheesecake Factory, Italiannis & California Pizza Kitchen), Procter & Gamble (Zest, Safeguard Mexico, P&G Brand & Gillette), Walmart de Mexico (VUDU & walmart.com) among others. She specialises in strategic analysis of each brand and the impact generated in digital media, social networks and their derivatives. Currently in charge of ​​Digital Media Buying (Planning, Buying, Implementation, Optimisation & Results), generating business from the hand of Google, Facebook