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Greater Chicago Area United States

CEO of closerlook, inc.

Advertising / Marketing / PR

We want to change the way health care is bought and sold. closerlook, inc. is focused on transforming the quality of interactions between pharmaceutical brands and health care professionals. By providing physicians with online and mobile access to the medical information they need to make better health care decisions, we help them help their patients. And by doing it digitally, brands can reduce their sales and marketing costs and improve their marketing effectiveness. Our strategy uses our relationship marketing platform called Backstage, a robust database and analytics application that helps us understand and communicate with healthcare professionals. By learning what professionals ...