"Digital Strategy" is so subjective considering how much more we consume our information via digital products. My focus is on the end user and how brands/publishers can best convey their message by effective digital means.
I don't use words like "innovation" or "disruptive" loosely. I don't pretend like HTML5 will solve anything nor do I believe everyone brand needs a responsive website. What I do believe is your end result should be an increase in conversions; data or sales
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