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Seasoned professional with over 14 years experience in strategic brand management and integrated marketing communications across a broad range of B2B and B2C sectors. Focus areas include:  Market Research | Consumer Insights | Brand Strategy | Channel Planning | Traditional and Digital Advertising | Content Marketing | Influencer Marketing | Social Media | Sales Enablement | Point-of-Sale | Business Development. A passionate, collaborative leader who places strong emphasis on solid relationship management and data-driven decision-making to develop, execute and manage strong, successful brands.

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