- The primary objective is to create content to convert prospects into paying customers. Take care of the editorial and visual merchandising.
- Editor of Bon-Homie, the blog page of Pepperfry
- Take care of articles, case studies, blogs, product descriptions and crafting a plan to put the right content in the right place, at the right time, for the targeted audience.
- Lead a team of writers and designers
- Hire and manage portfolio of long-term freelance writers
- Enhance the overall customer experience on the website