In rapidly changing domain, figuring out what changes are necessary, constantly reinventing to keep it fresh, exciting and engaging or it dies, keeps me competitive, sharper and in touch.
To me, an honest UX solution needs
• Scientific User study ~ to appreciate Cultural Needs
• Content Strategy ~ to establish Communication
• Information Architecture ~ leading to Persuasion
• Interaction Design ~ in-line with Behaviour
• Visual Design ~ establishing Engaging Product Personality
• Usability Analysis ~ aiming never ending Improvements