• Development of communication marketing strategy
• Responsibility for marketing budget
• Responsibility for all online-marketing activities (CPM, CPC, CPO, SMM, e-mailing)
• Planning, executing and analizing promo actions
• Co-promotions with external partners
• Customer data base
• PR and events
• POS (leaflets, flyers)-production and distribution
Achievements:
New communication strategy was developed and launched in all channels in 2014,
LFL growth 2013/2014: x4 times during the second year of the start up