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Who would have thought that a passion for words, story-telling and theatre would lead to a career in market research?  It took a while for me to find research, but once I did I was hooked.

For around 20 years I have been exploring complex human journeys and swimming through seas of delicious data to understand more about what people do and why they do it.  That’s the fun part, but the real excitement comes from creating engaging stories and delivering them to a hungry audience.
 
The perfect combination!

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