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Milan Area, Italy Italy

Founder & Market Researcher

Advertising / Marketing / PR

I've studied semiotic and communication, I have a PhD in theory of art. With Squadrati I work as market researcher for brands like Nespresso, Coca Cola, Pernod Ricard, Fanta, Philip Morris, Elizabeth Arden, Rh+ ecc. I use semiotic analysis for strategic consulting: brand identity, scenario analysis, target analysis, concept test, cultural and market trends. I keep on doing research on visual culture, with a special interest in the political role of images within society.