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Mumbai Area, India India

Director & Chief Marketing Officer at Carnival Cinemas

Entertainment / Sports

Successfully lead a team of Professionals to deliver the following: Brand & Product Management Brand positioning, communication and associations Introducing New Revenue Generation Models Space on Hire Co-branded Properties Strategic tie-ups with media companies Media Planning and Budgeting Ensured effective use of budgets to create hype and direct impact on sales Corporate Communication Created a new line of communication, far more pervasive and effective Increased brand saliency and awareness over marginal costs Research Ensuring the Research team is equipped with home grown tools to initiate consumer feedback Customizing generic research tools to cater to the need of the business...