As Brand Communication Group Manager, Kaspersky Lab Global HQ, Dmitry is in charge of the brand communication and creative strategy for Kaspersky Lab brand across the world. In particular, Dmitry takes care of the brand positioning development, improvement of the key brand health KPIs, maintaining on-brand consistency in communications and development of the creative campaigns that engage audiences and enable regional teams to sell more.
Prior to joining Kaspersky Lab, Dmitry was responsible for Sport Marketing & Events at adidas Group in Russia and CIS. He was achieving brand's leadership in the market by managing partnerships with top athletes and teams, organizing spectacular sports a...