Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Group President at The NPD Group
Industry
Advertising / Marketing / PR
About
The NPD Group track sales for industries representing over a trillion dollars in consumer spending. With new technology and buying behaviors, omni-channel marketing, dynamic pricing, shifting demographics, and evolving consumer tastes and trends, today's retail environment is in a period of major transition. NPD combines unique data assets, industry expertise, and research knowledge to offer new business solutions including category management, forecasting, and price and market evaluation.
I lead NPD’s recruitment and business development efforts for its panel of retailer partners, representing more than 900 retail stores worldwide. In addition, I oversee Corporate Marketing, Corporate.
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