Don Kaplan provides integrated marketing and content. He has developed and executed marketing communications strategies for almost every kind of organization imaginable, identifying unique market characteristics and matching them to specific client needs in his plans. There is probably no B2B or B2C area in which he has not had success.
Don has employed on behalf of clients range from advertising, media outreach and PR to relationship and guerilla marketing. In addition, Don has created and written copy for hundreds of ad campaigns in print, mail, the Web and radio. He has directed TV commercials, written, arranged, conducted and played jingles, devised and implemented public relations ...