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Develop, implement and manage social and digital communications strategy (content creation, community management and event campaign ) for Asia Pacific, in partnership with greater China area, based in Headquarter New York.

- Doubled Michael Kors's social fan base from 200K to 400K in China within 4 months.
- Led a series of social campaigns during the Jet Set event in China from the Jet Set Go Girl social campaign with Elle China, to the social promotion of the entire event on Weibo and WeChat.
- Co-led the social development of the launch of 360-app and wechat livefeed during the Jet Set Event.
- Launched the 1st Michael Kors' personalized runway concept pre-show experience on WeChat.
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