Personal Information
Organization / Workplace
São Paulo Area, Brazil Brazil
Occupation
Marketing Director at JCDecaux
Industry
Advertising / Marketing / PR
About
Senior Executive with solid Marketing background and strong experience on strategic planning; consumer insight assessment and interpretation; overall business management, and team building in multinational companies, such as Pernod Ricard & Abril groups, with solid background on both domestic and international markets.
Strong in analysis based on market variables, with large experience on developing and implementing strategies for portfolio structuring, growth and maintenance. Able to read and anticipate consumer trends and translate these into strategic plans and innovative tactics. Integrated marketing vision, combining long term brand building with a sustainable business model.
Man...
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