Personal Information
Organization / Workplace
Tucson, AZ United States
Occupation
Prevention scientist, psychologist, entrepreneur, presenter
Industry
NGO / Public Service
Website
About
Since college days, I’ve tackled big problems using the smallest practical tools that can be spread easily throughout society. My earliest project involved Sesame Street and others for a behavioral intervention to prevent a leading cause of death of young children—being struck by a car. In national trials in New Zealand, more than 50% of families used these simple tools. I applied this same thinking to help thousands of military families during the Gulf War. In the 1990s, I launched the largest youth violence prevention study in the US (PeaceBuilders), getting noticed in People Magazine. Today, I work on spreading evidence-based kernels and behavioral vaccines like the PAX Good Behavio
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