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Tampa/St. Petersburg, Florida Area United States

Digital Content Lead

Writing / Publishing

- Supervising writers, editors, and content strategists; working as an arbiter of best practices in grammar, messaging, writing, and style. - Mapping out content strategies that support and extend marketing initiatives, both short- and long-term, determining which methods work for client brands and why. - Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies. - Financial reporting of content and social media vendor expenses as a contributing portion of Internet marketing campaigns