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Responsible for building Analytics Department from the ground up. Specializing in data capturing, predictive modeling and analyzing trends in order to accurately forecast results. Works hand-in-hand with the strategic teams for select client deliverables, primarily in the spirits category in order to convey results of various field marketing programs through quantitative models by removing the subjectivity of the industry and providing insightful, forward-looking market analysis. Currently working to develop database models and support documentation to meet business needs and reporting requirements. Also works collaboratively with internal creative team on the design, development and pro...

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