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London, United Kingdom United Kingdom

Brand Strategy Consultant

Advertising / Marketing / PR

Working across both corporate (B2B) and consumer brands, my background in anthropology has helped me uncover unexpected insights into the shifting social and cultural phenomena that underlie business challenges. But great brands are those which balance empathy for current experiences with bravery to lead on a different path. Balancing deep insight with expansive foresight research, I have learned to challenge clients to think beyond the current context and imagine the future they seek to create.