Over my 25 years in publishing I’ve seen many great books fail due to weak marketing and promotion. With all of the rules of publishing being re-written every day, a new approach to marketing must be developed and deployed. We see the seeds of it already. Social media, community building, crowd sourcing, and the creation of the personal brand are the new marketing strategies.
Building upon a career in publishing that began as a software developer I am introducing the EverPub.com website. I have worked with dozens and dozens of publishing, marketing, and technology professionals over the last 6 months to create, vet, enhance, and improve the site. EverPub’s goal is to help publishers a