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Shanghai City, China China

General Manager - Hylink Digital Technology Centre

Technology / Software / Internet

Fareeda started her advertising career in 1995 in Melbourne Australia after graduating in Marketing. At J Walter Thompson Melbourne where she was part of the Ford Motor Company Global Business Unit. She continued to work on this client for 10 consecutive years both in Australia and China. In 2004，She joined Ogilvy & Mather Advertising in Beijing as Business Director and Training Director. She was nominated as one of the future leaders within the agency and had been extensively trained under the SMDP global programme. She contributed to many successes for both International and local brands including some notable campaigns like GSK Fenbid, COFCO , Great Wall Wine, Siemens and Acura. She...