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Over 15 years direct marketing experience, predominantly within the charity sector, gained both agency and client side. Strong leader with experience of managing a team.

Experience of acquisition campaigns, including door drops, cold mail, inserts, press ads, door to door fundraising and digital fundraising.

Extensive experience of retention campaigns across direct mail and telemarketing, including cash appeals, RG upgrade, RG reactivation, cash to RG conversion, raffle and loyalty communications - including supporter newsletters and digital communications.

Extensive budgeting and re-forecasting and strategic planning experience - including development of supporter journeys.

Experienc...

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