Head of Marketing and Communications in charge of:
*) Business Intelligence Unit: executive reporting & analytic service focused on providing business insights to top executives. Purchase of Tableau after evaluating different BI platforms.
*) Strategic Planning and Business Development: Commercialization plan across the holding business units (Healthcare services, Private Clinics, Pharmaceutical laboratory –GEMEPE-
Pharmaceutical wholesaler –DroguerÃa Varadero-). Business development, prospecting new clients and healthcare opportunities.
*) Trade Marketing
*) External and Internal Communication: Development of a communication plan to strategically position the holding brand ...