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São Paulo Area, Brazil Brazil

Insights/Connections Planning Supervisor at BBDO Brazil

Advertising / Marketing / PR

I’ve always viewed media as a creative discipline and, at the same time, my technical skills in research help me to ensure learnings dissemination in order to generate creative media strategies and to defend ideas rationally. My main goal is to create innovative ways to identify, understand and translate trends and consumer insights into business. I have 7 years experience in Advertising, Research and Media in the most important ad agencies in Brazil, which have given me knowledge of a wide range of business segments such as beauty, automotive, beverages, financial services and consumer goods. My know-how in behavioral research analysis, design thinking and media habits have helped me win...