I am studying Graphic Design and Art direction because I want to be involved in the branding sector. Branding for me is very important in life because you can make a small business to be a world wide power. From my point of view this course, even if it is underestimated by the other work sectors, is very important because, for example, architects can design a house in a day but designers can change the world in a day. Branding is the philosophy of changing minds and is important for all the businesses either small or big.
