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A química verde

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Flavio Maluf
Flavio Maluf

Eucatex tem uma missão global para fornecer soluções sustentáveis ​​e ambientalmente saudáveis ​​para a produção corporativa. Isso é descrito na declaração ourmission e história corporativa da continuidade da excelência ambiental.

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Flavio Maluf Calls It Green Chemistry Flavio Maluf calls it Green Chemistry, the newest buzzword for sustainable production methods. The concept in itself seems like a long reach, yet Maluf has set the bar high for preventive environmental concerns, and consumer health protection, combined with an innovative economic strategy that has proved profitable for his company, Eucatex. The use of non-hazardous substances, nor any toxic waste or by-products, and low energy consumption have been a few of the primary principles of Maluf and his environmentally- friendly company, and guess what? His concept works!
What is Green Chemistry? Green chemistry strives to implement social responsibility in productive activities. This branch of science attempts to diminish the risk of hazardous substances forming from a particular chemical process. The concept surrounds designing effective products that are less toxic, with the same benefits as using similar materials. For example, many types of Linoleum, a common floor covering in kitchens, contain a chemical substance called Diethyl Hexyl Phthalate, also referred to as a plasticizer. This chemical helps keeps linoleum flexible. However, over the years, this chemical gets broken down and released into the atmosphere, thus inevitably inhaled by everyone in the household. What’s the risk? The EPA acknowledges malformations, hormonal disruptions, and lung disorders to name a few. In contrast, Eucatex utilizes the raw material from eucalyptus trees, that are free of any toxic loads, and they are committed to specific criteria for socially responsible production of environmentally friendly and healthier products.
Flavio Maluf Takes Good to Better For more than a decade, Flavio Maluf, President of the Eucatex Group, has been carefully converting a Brazilian-based sustainable building materials company into a global titan. Sustainable furnishings, eco-paint and recyclable flooring are the trending products that led to prominent recognition. In 2014, annual sales increased by 30%. Yet, Eucatex has done much more than become a stellar retailer. They’ve become a beacon for sustainable development. “Eucatex is actually a strategem, designed for a much greater purpose,” says Maluf. “Our daily lives are comprehensively determined by products and their chemical production. Unfortunately, ignorance of the potential health risks, and environmental dangers from many of these toxic substances place too much of a burden on society,” adds Maluf. Today, nearly six decades after the Maluf family started Eucatex, the eco-friendly giant has given rise to the broad topic of green chemistry. The term “green chemistry” isn’t new, there’s just an increased awareness of production processes. Of course, there is an inevitable resistance of greening production materials, due to the economic impact, but Eucatex has a growing hunger for change, and perhaps their good intentions, and optimism will foster activism.

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A química verde

  • 1. Flavio Maluf Calls It Green Chemistry Flavio Maluf calls it Green Chemistry, the newest buzzword for sustainable production methods. The concept in itself seems like a long reach, yet Maluf has set the bar high for preventive environmental concerns, and consumer health protection, combined with an innovative economic strategy that has proved profitable for his company, Eucatex. The use of non-hazardous substances, nor any toxic waste or by-products, and low energy consumption have been a few of the primary principles of Maluf and his environmentally- friendly company, and guess what? His concept works!
  • 2. What is Green Chemistry? Green chemistry strives to implement social responsibility in productive activities. This branch of science attempts to diminish the risk of hazardous substances forming from a particular chemical process. The concept surrounds designing effective products that are less toxic, with the same benefits as using similar materials. For example, many types of Linoleum, a common floor covering in kitchens, contain a chemical substance called Diethyl Hexyl Phthalate, also referred to as a plasticizer. This chemical helps keeps linoleum flexible. However, over the years, this chemical gets broken down and released into the atmosphere, thus inevitably inhaled by everyone in the household. What’s the risk? The EPA acknowledges malformations, hormonal disruptions, and lung disorders to name a few. In contrast, Eucatex utilizes the raw material from eucalyptus trees, that are free of any toxic loads, and they are committed to specific criteria for socially responsible production of environmentally friendly and healthier products.
  • 3. Flavio Maluf Takes Good to Better For more than a decade, Flavio Maluf, President of the Eucatex Group, has been carefully converting a Brazilian-based sustainable building materials company into a global titan. Sustainable furnishings, eco-paint and recyclable flooring are the trending products that led to prominent recognition. In 2014, annual sales increased by 30%. Yet, Eucatex has done much more than become a stellar retailer. They’ve become a beacon for sustainable development. “Eucatex is actually a strategem, designed for a much greater purpose,” says Maluf. “Our daily lives are comprehensively determined by products and their chemical production. Unfortunately, ignorance of the potential health risks, and environmental dangers from many of these toxic substances place too much of a burden on society,” adds Maluf. Today, nearly six decades after the Maluf family started Eucatex, the eco-friendly giant has given rise to the broad topic of green chemistry. The term “green chemistry” isn’t new, there’s just an increased awareness of production processes. Of course, there is an inevitable resistance of greening production materials, due to the economic impact, but Eucatex has a growing hunger for change, and perhaps their good intentions, and optimism will foster activism.