I have over 15 years of experience in the marketing field, focusing on strategy and experimenting new ways of connecting with an audience to shape brand's preference and business success.
My core skills :
> Decipher : market and competition analysis, consumer insights research, trend monitoring, surveys and focus groups organisation, data analysis (adoption, search, media, KPI, ROI... ), customer experience ...
> Imagine : problem or issue reformulation, brand/sector rules and processes challenging, practice disruption, discourse shifting, positioning evolution, business-model transformation ...
> Formalize : strategic or tactical plan, transformative plan, re-branding and re-position...
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