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Organization / Workplace
Lancaster, PA United States
Occupation
Food and Beverage Expert
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About
Creative, dynamic and passionate leader in the beverage and food category. Best known as one of the leaders that turned around Snapple after its decline under Quaker, and more recently as an acknowledged expert in the development of new beverages, speaking frequently at industry events.
I have a background in marketing, innovation & strategy, which I have used both at major corporations (Hershey, Cadbury, Snapple) and start-up brands (Look out for Runa guayusa, now available in your local whole foods!)
Specialties: Business Proposition Development | Branding & Rebranding | Strategic Planning & Analysis | Marketing | Go-To-Market Strategies | Start-up Operations | M&A Modeling, Due Dili...
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