Responsible for management and application of the Business and Commercial strategy of the Bank, in electronic channels.
Main achievements:
• New home banking platform (Agile methodology as a demander);
• New web site (www.bbva.pt) fully integrated with home banking platform;
• New transactional mobile app.
Other responsibilities:
• Responsible for the Content Management, SEO and Information Architecture for digital platforms;
• Daily partnership with Marketing Department in order to align bank’s digital initiatives;
• Responsible for analytic delivering (statistics, user journey analysis, etc..);
• Bridge between Business Development and Technology departments for Digit...