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Hartford, Connecticut Area United States

SRVP, Director Media & Analytics

Advertising / Marketing / PR

Senior strategic media planning professional with a wealth of experience across a broad spectrum of categories and brands including packaged goods clients; Ralston Purina, Campbell Soup and Philip Morris, consumer electronics firms; Nikon and Maxell, financial service firms; T. Rowe Price, Bank of America and Amica Auto Insurance. I’ve been on all sides of the table, agency, media and client. A diverse list of clients has allowed me delve into all types of traditional and non-traditional media including most recently including online display media, rich media, mobile and paid search (SEM). I take pride in keeping abreast of current media trends, technological advances, research and meas...