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Gabriele Gresta is more specifically involved in viral projects, participative TV and new TV formats for the various platforms, working closely with key Italian and international broadcasters and phone operators (H3G, Telecom, Vodafone, Rai, Sky) . “Occhio alla spesa” on Rai TV, for example, is the first TV show where the audience interacts with a studio host via mobile video-phones. 

Gresta is also the inventor of MyCast, a patented web, mobile and television platform that offers video-participative services to Editors (web, telcos and broadcasters).

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